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Noun: “The real price of fashion”
author: Andrew Morgan
The 2015 documentary shows the downside of the fashion industry and how the phenomenon of fast fashion affects life in different parts of the world. Fast fashion is what we have been living with for the past decades. Every year the number of brands that sell clothes and shoes of dubious quality at affordable prices is increasing. However, they often produce far more goods than they can sell, and the surplus ends up in landfill.
The director explores the social, environmental and psychological aspects of the problem, and also shows how the media shapes the demand for clothing. He came to a disappointing conclusion: a business built on the foundation of fast fashion supports social inequality and oppression. The film itself is a series of interviews with clothing owners, employees, environmental activists and those in the fashion industry. To collect documentary material, Andrew Morgan traveled to about 30 countries.
I was astonished by the data presented in the film. For example, if it is in the format the sixties The American fashion industry produced 95% of clothing domestically, and by 2010 that number had fallen to 3%. The rest of production is now located mainly in third world countries: Bangladesh, Cambodia and Indonesia. China is also on the list, although it is difficult to call it a third world country. Companies move production abroad to reduce costs and increase profits. It sounds great, but the workers in these factories usually work in inhumane conditions. So, the salary of a woman sewing a blouse for a Mango store is not enough to buy this particular blouse.
Brands, in turn, put pressure on factories to make production cheaper, otherwise the company will go to another country. Factory owners started putting pressure on employees. Workers are unable to fight injustice, because they have no rights: employers can beat their employees or even worse. At the same time, no one monitors working conditions, which often leads to tragedies. For example, the collapse of a building in which people work. When you see that affordable clothes are produced in such conditions, you start to think, but Is it worth it Moreover, this virtual economy.
but that is not all. The production of clothing is indeed a process that is detrimental to nature, but some companies also ignore the problems it creates. Apparently, when you produce clothes in a foreign country, it is no longer so important that the chrome from your factory pipe flows along the rivers. It does not matter that foreign lands are fertilized with huge amounts of pesticides, due to Any local people will have health problems. It is not important to pump out everything necessary for your production from nature, you deprive people not only of work, but also of their favorite places.
The movie was a revelation to me.
When I was a kid, I didn’t get the chance to buy things I loved because my family couldn’t afford them. So, once I started earning, I started spending Some Part of the salary for clothing. Then I wasn’t good at the quality, I often bought it Something at wholesale market. me can Save some money and buy a better item later, but youthful extremism demanded new jeans here and now. Over time, I got angry because my favorite things were deteriorating so quickly. At that time, I stumbled upon the movie The True Cost of Fashion, which convinced me to start changing my consumer habits.
Now I approach the choice of clothes more consciously: I not only carefully study the composition of the product, but also try to look at the brand itself, first read Something about him. If before that impulsive shopping was a way of joy, now I don’t turn to this addiction. The movie woke me up.
Not to say that it helped reduce the cost of clothing significantly. It turned out to be the opposite effect, because now I buy fewer things, but each of them costs more than before. Albeit in the long term, perhaps spending distance Dropped: Now clothes and shoes serve me longer.