12 Examples When Marketers Got Noodle On Our Ears And We Didn’t Blink

In one way or another, each of us becomes a victim of advertising. 2019 Person of the Year Greta Thunberg is a young environmental activist who has made people around the world think about ecology with her stinging speeches. Soon the “green” wave overwhelmed the world. Everyone seems to be doing nothing but sorting out the trash and composting banana peels. You take an extra bag, and they are already anxiously looking at you – you are not protecting nature. Marketers did not miss such a media event and immediately imposed a lot of myths on us.

We are involved bright side I examined which myths from advertising are not true and why it is better to buy a live spruce for the New Year rather than an artificial one.

Artificial Christmas trees are no greener than real trees

Experts say that an artificial Christmas tree is not an environmentally friendly option as it might seem at first glance. Although everything seemed logical: I bought a plastic tree and calmly dressed it up. But the Christmas tree is alive – ah, ah, how is it – to destroy forests?

Artificial Christmas trees are made of metal and plastic and often use PVC, so they are difficult to recycle and the production can be toxic. If you already have an artificial tree, try to use it for as long as possible.

Bamboo brushes are not completely recyclable

Many environmentally friendly products, which, by the way, are more expensive than ordinary ones, are not “environmentally friendly” after all. For example, bamboo toothbrushes. Paper packaging, the wooden handle is recycled, but the small bristles are seldom recycled. If you live in a small town, you are unlikely to have companies that can recycle these materials.

Metal straws are expensive to produce

Often in cafes, instead of disposable straws, we are offered metal straws. At first glance – a more environmentally friendly material. But according to the study, the amount of energy used to produce one metal straw is equivalent to the energy required to produce 90 plastic straws.

Metal straws are less likely to be thrown away, which means they reduce solid waste. However, to offset the environmental costs of producing metal straw, it must use at least 150 times. Some people think that switching to eco-friendly straws doesn’t change much – it’s just a drop in an ocean of other plastics.

Modern thermometers do not contain mercury

Another mistake is getting rid of old thermometers, citing fear that they contain mercury. In fact, mercury is rarely used in modern thermometers. You can determine this as follows: If there is silver liquid in your thermometer, it is most likely mercury. Also, mercury is much heavier than water, so such a thermometer in water will immediately sink to the bottom. On the other hand, electronic thermometers contain plastic and may show inaccurate results.

Natural sponges deteriorate quickly

Natural loofah, jute, or sea foam is a good alternative to regular foam. But when you start using it constantly, problems arise. Sponges quickly become unusable, clog up grease and dirt, can damage leather, and are a perfect breeding ground for bacteria. If you change sponges often, they spend much more money.

Cloth bags and paper bags are worse than plastic

In fact, there is nothing wrong with using fruit and bowls and in general your own bowls instead of plastic bags. It should only be handled wisely. You don’t need to buy many bags at once, in fact you won’t need more than ten. There is no doubt that plastic bags are harmful to the environment. But with paper bags, you have to be careful.

Paper production requires a lot of resources: paper bags require about 4 times more energy than plastic bags, in addition, the chemicals and fertilizers used in the production of paper bags cause additional damage to the environment. This is dangerous because people who buy paper bags think they are not harmful to the environment and use them more carelessly.

Recycled clothing is not very sustainable

Today, about 69% of clothing is made of synthetic fibres, including elastane, nylon, and acrylic. The production of such synthetics does not pass without a trace of the environment – a lot of emissions enter the atmosphere. Many brands are beginning to switch to recycled versions of synthetic fibers such as polyester, often describing these garments as the “greener option.”

Actually it is not. Synthetic fibers remain synthetic and do not become more environmentally friendly than this.

The inscription “eco” or “bio” does not guarantee anything

Not all things labeled “environmental” are truly eco-friendly. Often this is a beautiful marketing ploy – well-known brands with such stickers sell better. Therefore, carefully study the composition, otherwise there is a risk of significantly overpaying.

Experts generally believe that there is no such thing as a “purely ecological product”. Most often, manufacturers “withdraw” some natural, environmentally friendly products from the composition and already call the product “green”.

Reusable nappies are also harmful to the environment.

At first glance, reusable nappies are a great option. After all, landfills are literally littered with used diapers. The average child uses between 5,000 and 6,000 diapers before potty training. According to statistics, diapers account for 7% of non-durable household waste.

But there’s another side to the coin: The electricity and water costs needed to wash cloth diapers, as well as the cotton process used to make them, make reusable nappies unsustainable. Cloth diapers are worth buying if they have been used several times, including for a second child.

Solar panels are expensive and difficult to maintain

Solar energy is one of the greener options. Devices do not emit harmful substances into the environment, practically do not cause harm to the ecosystem. Marketers say that by installing such panels, you will significantly reduce energy costs.

However, in reality, solar panels are not cheap, and their installation can cost a significant amount. Also, the efficiency of solar panels drops on cloudy days, so installing them is impractical in some areas.

There is no difference between “male” and “female” cosmetics

Women are more likely to be interested in their facial and body skin, but they also stock a wide range of men’s products. That is, a man needs to buy only creams of gray, simple tubes, and a woman can afford bright packaging without any problems.

The skin of men and women is slightly different, but cosmetics do not have a gender identity. Means should be chosen taking into account the needs of the skin, not gender. The same goes for shampoo. If you like, a man should not be ashamed to use a product with the smell of tea rose.

To strengthen the immune system, it is not enough to drink vitamins

Experts say that strengthening the immune system is not easy at all and there are no magic pills for it. First of all, doctors recommend leading a healthy lifestyle, giving up bad habits, playing sports.

There are no studies that prove how certain vitamins or medications affect the human immune system, but if you suspect that you are missing any micronutrients, you can consult your doctor about vitamins.

And what products did you buy, believing in advertising, after which you were disappointed?


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